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Online Reputation Management (ORM) – A Special Type of Public Relations

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pest and leave

While compared with Search Engine Optimization (SEO), Online Reputation Management (ORM) is relatively new to the marketing world and it can be dated back in 2007 in literature.

ORM is different from SEO that it does not focus only on boosting web presence. Instead, it combines the efforts of monitoring and steering how a company is presented in the online world and making sure that these presences are positive towards the image and goodwill of the company.

ORM is more important that SEO. If you don’t do anything on SEO your company will have a low share-of-voice in the online world, you will miss inbound traffic and business opportunities and that’s all. However, if you really don’t care about  ORM at all, negative and harmful opinions on the internet can potentially have vast impacts on your company’s reputation and business.

Different from SEO, ORM is always a “two-way” process which involve lots of dialogues, conversations and even negotiations. It’s also a blend of technology, analytics and public relations exercises. In PPD you can find professional companies who can give you more suggestions on a holistic ORM strategy. If you are a professional ORM firm, please feel free to submit your listing to PPD too. As social media is becoming part of people’s daily life, ORM will be of higher and higher demand in the near future.

 

May 17, 2013 |

Google is about to update PageRank

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GooglePageRank

If you are considering Google PageRank as an important matrix of your SEO efforts, here is something you should pay attention to.

Google usually updates the PageRank score three or four times a year. It certainly has impacts on countless websites’ rankings and presence in Google search. Though the actual PageRank algorithm always remains a mystery, its implication is way beyond just a number.  According to the historical records below, Google is very possible to have another PageRank update in coming 2 months.

Google PageRank update history:
2013: 04-Feb
2012: 07-Nov, 02-Aug, 02-May, 07-Feb
2012: Google Penguin announced in Apr
2011: 08-Nov, 27-Jun, 20-Jan
2011: Google Panda announced in Jan
2010: 03-Apr
2009: 30-Dec, 30-Oct, 25-Jun, 27-May, 01-Apr
2008: 31-Dec, 26-Sep, 25-Jul, 30-Apr, 29-Feb

PPD is not a SEO company and we can hardly tell you what to do in details, yet it’s good to review your web content in recent months, to review how your website is indexed by Google currently and to look for suggestions from SEO experts or relevant online resources for some actionable items. Our previous article provided a few handy tools that you may find useful.

Last but not least, it’s always a good idea to submit your company website to reputable directories like PPD. It’s a good mean to give it some quality “follow” backlinks from time to time.

May 8, 2013 |

PPD Listing – LFAQ (Less frequently asked questions)

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questions

Occasionally we received questions of similar kinds. We have summarized them and made it a piece of supplementary information to our FAQ :

LFAQ – as on 27-Apr-2013

1. Why my company address is altered when the listing appears?

While you click “Find on map” after inputting your address during registration, Google map API returns a shortened version of your address according to the actual geolocation of your company. Its description is always up to “street” level only. If you’d like to show your full address in your listing, you can simply input it once again after the map appear – and don’t press “Find on map” again.

2. Why is our description shortened?

As a fair game we allow a maximum of 1,000 words for each listing record. If your description is longer than that, the system truncates it automatically. In fact, we do suggest companies to write short description precise and sexy enough to drive visitors to their websites for the details.

3. PPD is designed to be mobile friendly. Why don’t you use HTML direct call link to the phone numbers inside the directory?

We seriously considered it actually. It’s convenient but it subjects to high security risks and privacy issues to the visitors. We ultimately dropped this idea.

4. Can I place advertisement on PPD?

We have no concrete plans for the time being, yet we are opened to any suggestions. Please write to info@promotions-pr.com should you have any ideas on advertisement or collaborations.

 

April 28, 2013 |
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