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Google Takes Mobile-Friendliness Seriously

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After rounds of algorithm updates, big and small, in the past year, Google has officially announced that mobile-friendliness is to be a crucial factor in search ranking.

You might think this Mobilegeddon is annoying since websites that aren’t mobile-friendly will suffer from the latest Google apocalypse. On the other hand, it also provides opportunities to well-prepared websites to outperform their competitors.

Google defines mobile-friendliness via an array of factors such as site design’s responsiveness, readability and usability of visual elements. You can give a quick audit from the link below:

https://www.google.com/webmasters/tools/mobile-friendly/

Think positive: it could be an invaluable opportunity to improve your presence in Google search.

Good luck!

April 26, 2015 |

A few words about proper business listing

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Recently we found quite a few submissions come with very limited information.

In such cases we usually send a note to the registered emails asking them to fill up the missed information. In utmost situations, if there were no further updates or replies from the respondents in a few days, we have no choices but to disapprove the submissions.

A business listing means an additional window to access a corporation from the internet world. In PPD, your listing will even be bookmarked, shared and rated by tens of thousands of marketing practitioners from around the world. It’s viable to make it presentable.

A little advice has it that you can beef up your listing by uploading up to 5 pictures of your business and you can use certain HTML tags to make your description text more appealing to your potential customers. So, make good use of these features.

 

 

 

September 9, 2014 |

Online Reputation Management (ORM) – A Special Type of Public Relations

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While compared with Search Engine Optimization (SEO), Online Reputation Management (ORM) is relatively new to the marketing world and it can be dated back in 2007 in literature.

ORM is different from SEO that it does not focus only on boosting web presence. Instead, it combines the efforts of monitoring and steering how a company is presented in the online world and making sure that these presences are positive towards the image and goodwill of the company.

ORM is more important that SEO. If you don’t do anything on SEO your company will have a low share-of-voice in the online world, you will miss inbound traffic and business opportunities and that’s all. However, if you really don’t care about  ORM at all, negative and harmful opinions on the internet can potentially have vast impacts on your company’s reputation and business.

Different from SEO, ORM is always a “two-way” process which involve lots of dialogues, conversations and even negotiations. It’s also a blend of technology, analytics and public relations exercises. In PPD you can find professional companies who can give you more suggestions on a holistic ORM strategy. If you are a professional ORM firm, please feel free to submit your listing to PPD too. As social media is becoming part of people’s daily life, ORM will be of higher and higher demand in the near future.

 

May 17, 2013 |
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