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A few words about proper business listing

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Recently we found quite a few submissions come with very limited information.

In such cases we usually send a note to the registered emails asking them to fill up the missed information. In utmost situations, if there were no further updates or replies from the respondents in a few days, we have no choices but to disapprove the submissions.

A business listing means an additional window to access a corporation from the internet world. In PPD, your listing will even be bookmarked, shared and rated by tens of thousands of marketing practitioners from around the world. It’s viable to make it presentable.

A little advice has it that you can beef up your listing by uploading up to 5 pictures of your business and you can use certain HTML tags to make your description text more appealing to your potential customers. So, make good use of these features.

 

 

 

September 9, 2014 |

PPD Listing – LFAQ (Less frequently asked questions)

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questions

Occasionally we received questions of similar kinds. We have summarized them and made it a piece of supplementary information to our FAQ :

LFAQ – as on 27-Apr-2013

1. Why my company address is altered when the listing appears?

While you click “Find on map” after inputting your address during registration, Google map API returns a shortened version of your address according to the actual geolocation of your company. Its description is always up to “street” level only. If you’d like to show your full address in your listing, you can simply input it once again after the map appear – and don’t press “Find on map” again.

2. Why is our description shortened?

As a fair game we allow a maximum of 1,000 words for each listing record. If your description is longer than that, the system truncates it automatically. In fact, we do suggest companies to write short description precise and sexy enough to drive visitors to their websites for the details.

3. PPD is designed to be mobile friendly. Why don’t you use HTML direct call link to the phone numbers inside the directory?

We seriously considered it actually. It’s convenient but it subjects to high security risks and privacy issues to the visitors. We ultimately dropped this idea.

4. Can I place advertisement on PPD?

We have no concrete plans for the time being, yet we are opened to any suggestions. Please write to info@promotions-pr.com should you have any ideas on advertisement or collaborations.

 

April 28, 2013 |

Key questions to an effective web presence strategy

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strategy

You’re online because you want to be seen. It’s quite a cliche that a well laid strategic plan is a must for every marketer who wants to go online. Before hiring an online agency for professional advises,  however, you can jump start your web presence marketing strategy by asking yourself the following questions:

Who are your customers
Who are they and what are they looking for from you or your competitors? What is your selling proposition to them? How do your customers utilize technology, what digital media channels do they consume and how do you use this knowledge to engage in a productive long term relationship with them?

Who are your competitors
Who are they and are they the same as your offline competitors? Are they direct or indirect substitution of your products / services (or in the other way round)? It’s necessary to experience their online customer journey and understand in which areas they are doing well and emulate them. Understand what they are not doing well, learn from their mistakes and craft your competitive edges. Is there anything they are not offering and could this be used as your USP or differentiator against their offering? One more thing: don’t limit yourself to local competitors only, after all your competition now could be anywhere in the world!

What is your business, actually
Take an honest look at yourself and your business. Is it ready to completely embrace online marketing? Do you have the right people, skills and infrastructure in place? Can you cope with a sudden upsurge in business volume or transactions? Do you have the right insurance cover to protect you and your online businesses liabilities especially professional indemnity if you are providing advice or storing customer data online. If so you probably need insurance protection against damage caused by viruses, hackers or so.

What are your measurable goals
It’s a very key question but usually overlooked by many. Set every goal in numbers: the targeted revenue, the number of leads taregted to get from online presence, the target conversion rate, and don’t forget, the initial investment and the on-going expenses to keep a healthy online presence of your business. They are what we called the Key Performance Indices (KPIs) of your business

What will you do with the KPIs
Numbers, by themselves, cannot turn into actions. So have you set the action plan how you and your company should react to the KPIs? What if online advertising is not working as good as social media or vise versa? What if the inbound traffic is high yet the conversion rate is low? You probably need a basket of steering plans and backup plans to let you react fast to these questions.

April 22, 2013 |
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