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Google Takes Mobile-Friendliness Seriously

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mobile-responsive

After rounds of algorithm updates, big and small, in the past year, Google has officially announced that mobile-friendliness is to be a crucial factor in search ranking.

You might think this Mobilegeddon is annoying since websites that aren’t mobile-friendly will suffer from the latest Google apocalypse. On the other hand, it also provides opportunities to well-prepared websites to outperform their competitors.

Google defines mobile-friendliness via an array of factors such as site design’s responsiveness, readability and usability of visual elements. You can give a quick audit from the link below:

https://www.google.com/webmasters/tools/mobile-friendly/

Think positive: it could be an invaluable opportunity to improve your presence in Google search.

Good luck!

April 26, 2015 |

Diagnosis for the Penguin 2.0 impacts

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Google Penguin 2.0

In our article earlier this month we anticipated a refresh on Google PageRank in coming weeks. Not soon later our marketing adviser Roger Tang told us that it would not be just a review of the PR scores but a big change in search algorithm in order to fight fraud and spam cases, as hinted by a tweet from Matt Cutts the chief engineer of Google.

On 22-May Matt Cutts has announced in his blog that the new algorithm called Penguin2.0 rolled out officially. “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” Matt mentioned in his blog.

Here is a list of diagnoses for you to check if your website is impacted by the new algorithm:

  • Install a browser toolbar or plugin such that you can view PR scores quickly on search pages (optional)
  • Search “site:yourdomain.com” from Google and see if the number of indexed pages changes as compared to your usual records. Then check if there are major changes in PR scores of your key content pages.
  • If you have pages suffering from significant PR drops, conduct some backlink checks for those pages.
  • In case you participated in links exchange activities or bought backlinks before, you should spend more time to study the situation of your linked partners with the above method too
  • If you own your very original content but still experienced a big hit, it’s possible that your articles or content were copied by others such that they are deemed by Google as duplicated ones. Google has repeatedly mentioned that they don’t like duplicated content. You should do a plagiarism check from reputable service providers like Copyscape to further investigate the root cause

Penguin2.0 is not a natural disaster. It helps to reduce “black hat” SEO and keeps the Google search results helpful and fair. However, if your website suffers for unknown reasons, it’s good to have a search professional to study it in more details.

We checked our PPD directory services as well and thank god no changes were observed so far. For the first time we are glad to see some of our blog articles appear in certain SEO-related search results too, though we are not intentionally going to the search business.

May 27, 2013 |

Online Reputation Management (ORM) – A Special Type of Public Relations

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pest and leave

While compared with Search Engine Optimization (SEO), Online Reputation Management (ORM) is relatively new to the marketing world and it can be dated back in 2007 in literature.

ORM is different from SEO that it does not focus only on boosting web presence. Instead, it combines the efforts of monitoring and steering how a company is presented in the online world and making sure that these presences are positive towards the image and goodwill of the company.

ORM is more important that SEO. If you don’t do anything on SEO your company will have a low share-of-voice in the online world, you will miss inbound traffic and business opportunities and that’s all. However, if you really don’t care about  ORM at all, negative and harmful opinions on the internet can potentially have vast impacts on your company’s reputation and business.

Different from SEO, ORM is always a “two-way” process which involve lots of dialogues, conversations and even negotiations. It’s also a blend of technology, analytics and public relations exercises. In PPD you can find professional companies who can give you more suggestions on a holistic ORM strategy. If you are a professional ORM firm, please feel free to submit your listing to PPD too. As social media is becoming part of people’s daily life, ORM will be of higher and higher demand in the near future.

 

May 17, 2013 |
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