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Alliance is an entertainment and lifestyle marketing agency based in New York. We are a division of Grey Group and WPP’s most direct conduit to Hollywood. Alliance creates non-traditional marketing and public relations campaigns that enable brands to engage with their target audiences through entertainment, pop culture and lifestyle activities. These multi-platform programs often include celebrity or “influencer” deals; strategic partnerships, integrations with film, TV, music, sports entities or charities; buzzworthy brand events and grassroots experiences; and unique promotions.

Alliance clients include Western Union, the NFL, Frontier Airlines, Procter & Gamble, 3M, Calgon, Rouge Tomate, Green Earth Technologies, Hostess, Invisalign, Daffy’s and others. We are passionate about delivering highly engaging brand defining programs for entrepreneurial brands and product launches. For more information, or for some fresh creative thinking, please call us at 212-546-1800.

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