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BlueFocus Communication Group

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  • 20th Floor,Star City Tower C,10 Jiu Xian Qiao Rd, Chao Yang District, Beijing 100015,China
  • 010-84577667

Founded in 1996, BlueFocus Communication Group is a modern enterprise providing integrated public relations-based brand management services to its clients. It currently owns three independent brands, namely BlueFocus, Insight and Xin Feng Yi, and has a team of almost 700 employees.

The core business and range of services offered by the Group include public relations strategy consulting, public communications, media relations, crisis management, investor relations, corporate image management and event management amongst others. Its sector expertise spans a broad spectrum ranging from IT to telecommunications, finance, medical, FMCG, consumer durables (cars, household appliances), government, and non-profit organizations.

As the leading provider of public relations services in China, BlueFocus firmly believes in a business philosophy of professional conduct and excellent execution in providing strategic communications counsel and brand management services to its clients. From communicating overtly through the media and live events to subtly influencing target audiences’ awareness, attitudes and opinions, and eventually contributing to top line growth of their businesses, BlueFocus is guided by an overarching desire to add value to its clients. This has been the driving force behind its success for more than a decade, and the reason for its emergence as a leader of the local PR scene with a network across Beijing, Shanghai, Guangzhou, and 23 other regional offices across China.

BlueFocus has set the precedent with many firsts in China’s public relations history: it is the only PR firm in China to make the annual list of Top 20 PR firms published by the China International Public Relations Association every year since 2001; it was awarded ‘PR Company of the Year’ at the Asia Pacific PR Awards 2006 organized by Hong Kong’s Media magazine – the first time a PR firm from the Mainland was recognized at the most prestigious award ceremony of its kind in Asia Pacific; in 2007, BlueFocus became the only PR firm from China to be ranked 75 out of 250 top PR companies across the globe in the Holmes Report; in2008, BlueFocus was named ‘Greater China Consultancy of the Year’ in the Holmes Report’s Asian Consultancy Report Card; and in 2009, BlueFocus made the list of Forbes China Most Promising Companies 2009 at number 122.

BlueFocus serves a broad portfolio of clients from various industries including 28 companies from the Fortune 500 list. It counts brands including Lenovo, Cisco, Canon, Tencent, Sony, Sony Ericsson, AMD, Microsoft, Samsung, Motorola, Nokia, Guangzhou Toyota, Chrysler, BMW, Wrigley chewing gum, Mead Johnson, Bosch, Siemens, Ya Poetry Lauder, GlaxoSmithKline, Pfizer, DuPont, Carrefour and Morgan Stanley as some of its key long-standing partners.

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