- Dōngxìng Road, Xinyi District, Taipei City, Taiwan 110
Elite PR was established by Mr. C.C. Koong in July of 1987, one of the years that witnessed the beginning of the open media era in Taiwan. Elite received publicity from the media and official departments for her debut projects which include the opening of the Pacific SOGO department store and an advertising campaign for Citibank. With each successful case, Elite has become more recognized with local business organizations and government offices.
In order to popularize PR services, Elite published the book “The Public Relations Handbook”, the first to publish research about Taiwan’s public relations industry. In this book, Elite evaluated the domestic PR industry as well as specific case studies. Elite has not only advanced the public relations industry in Taiwan but has also ushered in a new era in public relations.
Elite PR is the public relations pioneer in Taiwan, and has been an affiliate with The Elite Group, the largest public relations organization on the island, consisting of four major PR companies, which are Elite, Apex, K-Concepts, and Bravo. Elite PR offers multi-purpose public relation services aimed at required market segments such as high tech, consumer products, financial services, medicine and health, and even public policies . This multi-purpose service includes enterprise consulting, external communication and service, market and product identification, product promotion, as well as crisis management and consulting with regard to sales and marketing strategies.
Elite PR has been focusing on the integration of professionalism between business and public relations. Internally Elite PR has been training and encouraging its staff to integrate their knowledge of marketing, media, industry activities, and social trends, and externally has not only promoted the idea of public relations but also has raised the awareness of the public relations industry with the aim of transforming its consulting services from a business level to a strategy level.
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