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Johannes Leonardo

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We are a communication company that embraces the fact that our industry has changed and that the change we are witnessing now is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands.

In 2007 we coined the phrase ‘the consumer is the medium’, an approach which has seen us become a true modern day advertising agency: capable of working across all media but beholden to none.

It has changed the role we play with our clients, changed the roles of the individuals at the heart of our creative community, optimized the way we engage with our production partners, and has led to us being tasked with the biggest challenges and opportunities faced by some of the world’s most influential brands.

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