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Founded in 1985 by Hal Brierley, Brierley+Partners has a history of creating proven, prominent customer loyalty programs. A true pioneer in the industry, Brierley entered the customer Relationship Management® arena nearly a decade before the competition – trademarking the term long before it was in vogue.

Over the years, we have created, managed and supported some of the world’s most successful loyalty and CRM programs – including Hilton HHonors®, Hertz #1 Club Gold®, the My Sony™ program, JCP Rewards, American Eagle All Access Pass, Godiva Chocolate Rewards, Jiffy Lube Rewards, BLOCKBUSTER® Rewards, United Airlines’ Mileage Plus®, the UPS Preferred Customer Program and many others.

We are a 20%-owned affiliate of WPP, P.L.C., one of the world’s largest advertising and communications services companies.

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