- Unit 204, Phasell, Chai Wan Industrial City, 70 Wing Tai Road, Hong Kong
- 852 3591 8280
Contact: Viveca Chan
WE was established in Oct. 2005 by Viveca Chan and a group of executives with international agency management experience. The six working partners are results-oriented strategic thinkers who combine Eastern insights with Western business acumen. Since 2005, the agency grew rapidly from 40 to over 200 staff, gained top local and international clients, and won many marketing awards. The agency also works with international agencies from Worldwide Partners, Inc., where Viveca Chan is a board member. WE’s success became an MBA case study at Hong Kong University and was featured in a worldwide documentary by BBC.
WE marketing group has a unique positioning – the 3rd force, because we are neither a multinational network agency (where we worked at) nor a local Chinese agency. WE’s key staff are international Chinese, with western education and overseas experience.
WE marketing group’s top management team is the most experienced and stable team in the industry. With the same vision and values, the team has worked together in previous agencies for more than 10 years, and have been working even closer together as co-founders of WE for over seven years.
Our mission is two-fold: Help local brands globalise and global brands localise.
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